What is Linkbait and how to make it work for you?
Linkbaiting is the creation of a web page content or blog post with the main aim of getting people to link to it. Using it with a combination of creating search engine friendly content and marketing one can easily drive traffic to the page and monetize it using ads.
A linkbait page is created with thought proviking and entertaining content of a useful application or a resource of links for a specific topic – creating high value for the page. People perceive this resource page as having high value and content and will link to it so that they may share the information with visitors to their website as it is relevant to what they like.
Linkbait pages are highly viral because they become self replicating as others pull out a summary and jist of the article and then link to it. If it has video content – then people embedd the videos within their own pages.
What are the good qualities of a good linkbait page?
(1) They are topical – They appeal to specific topic which may be cultural or popular at a particular given time. They focus on this one topic and trend and talk about it at length. Fans and enthusiasts of this topic get interested and it appeals to them – making them link to the fresh, full length article. Fresh topical articles also get caught in search engine traffic and blog reading crowd.
(2) Natural writing – Dont sound as though as you are looking for traffic and links. Be normal, sound natural and just write about the topic. Don’t try and hardsell, asking people to link to your article or blog post. Focus on providing good relevant content. The rest will fall into place.
(3) Easy reading – try and appeal to the general audience and dont assume that readers know your technical or complicated jargon. Write with simplicity in mind and target the general audience.
(4) Show them how to distribute – Show people how to link to your page or past. If its a video provide them with the embedding tag. Dont assume that people know how to link to it. Provide clear and simple instructions without hardselling. A simple box showing how to link at the end / bottom of the article in sufficient.
These are the basic traits of making Linkbait work for you and drive additional trafifc and revenue to your website or blog post.
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Filed under: General, Viral Marketing



