Do Public Relations people need to re-strategize and work in Social Media tactics alongside their standard Press Release tactics? Are power-bloggers taking away significant mind-share from traditional news media sites? Are bloggers slowly replacing media sites… hence forcing PR people to include them as part of their online PR plans?
Here Steve Rubel, Edelman Public Relations and Senior Vice President and blogger of Micro Persuasion discuss the impact of social media on the practice of public relations. This is a great podcast that you should listen to if you have 5 minutes to spare.