Success Online.IN Success Secrets For Your Online Venture

I’ve been involved in the Wireless Mobile space for over 3.5 years now. I run a fairly successful mobile games and application development services company based out of India. The last year for the industry has been very healthy, with several content developers, application and game publishers earning sharply increasing revenues.

While all this is happening, the universe of people accessing content stored on the Web through their cell phones in growing very rapidly. While browsing on cellphones is still not user friendly – there’s a whole lot of mobile ad-networks springing up – just like there is on the Web-PC. These ad networks have embedded code on WAP sites that causes their mini-banner ads to display within users phones. While users scroll through content on their tiny screens, they may click on these banners to visit other mobile content WAP sites – that sell games, ringtone, wallpapers, show videos or any other cellphone viewable content.

This poses somewhat of a threat to wireless carriers worldwide, as users can now access content that is not on the carrier’s portal – and is “off-deck” and purchase it too. Many carriers put up “walled gardens” and dont allow browsing sites that are not owned by them – or sites which do not have business connections with the carriers. Carriers are trying to control and restrict users – for as long as they can. Their logic says that since they have spent all this money in setting up the hardware system (cell sites etc) – then they reserve the right to block access to free or third party content. This is something that the industry pundits are now realizing will not work out in the long run – and cannot continue forever. Sooner or later Carriers will have to “open up” and start making money from the “pipe” and the data transfer. Its very clear that once amazing web services like Skype get on the cell phone, the carriers are going to have to give in and change their business model. They will not be able to control how their users surf or what they install on their handsets. They will have to resolve with making money purely on data-transfer – as users directly install software and start purchasing content directly from D2C portals. The advent of 4G (WiMAX) will be the biggest turning point for carriers. They will eventually all have to open up and allow users to access any mobile website through their phone.

How can you benefit? By getting on the WAP (Wireless Access Protocol or cell phone browsing) bandwagon today! You should start creating WAP content or mobile versions of your website immediately. To help you get started you could sign up with free services that allow you to create these WAP versions for free – or whats called “mobile widgets”. Sign up with sites like www.widsets.com (allowing you to easily create a mobile version of your website using their widegets), www.gamejump.com (awesome white label program allowing you to offer free ad supported mobile games to your community), sharewire.net (allowing you to sell their large collection of mobile games via your website). Once your website mobile version is ready, you can start publicizing your URL – example wap.yoursite.com to your visitors – and inform them that they can now access your site on the move via a cellphone. If you have a site that is updated very often, and have visitors checking back a few times every day – this will work very well for you. Users hungry for updates will use their cellphones to get your information – either directly via your wap link or via mobile widgets that you create through sites like widsets.com.

Once you have a mobile portal in place, and a healthy amount of users visiting, you can sign up with mobile adnetwork such as www.admob.com and begin monetizing your mobile web traffic!

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