Posted on April 7th, 2007 by Vishal
Contextual banner advertising has become very hot over the past years and Google (Adwords/Adsense), Yahoo, and companies like Adbrite are using it very effectively. Essentially, with this system you define the keywords and in what “context” your ad should show up in webpages of search results or on the network of websites. 95% of Google’s [...]
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Posted on April 7th, 2007 by Vishal
Banner advertising is a very widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than .05% over the years, it is still possible to achieve reasonably good click-through of 3.0% and above.Below are 10 effective steps that you could use – 1. Employ Action Words Use action words like “Click [...]
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Posted on February 13th, 2007 by Vishal
CPM CPM means Cost Per Thousand. (M is the Roman numeral for thousand – and so Cost Per Thousand). This is the amount you will pay the ad-network or website publisher to show your ad a thousand times on their website or across their ad-network. Whether your ad is shown only once to each visitor [...]
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Posted on February 12th, 2007 by Vishal
Email is undoubtedly one of the most powerful tools at your disposal. You must use it effectively. If the tone of your message is not in sync with the reader, they will hit the delete button and move on to the next message in their inbox. Make sure your opening sentences grab the attention of [...]
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Posted on February 11th, 2007 by Vishal
Magic Formula = Affiliate Systems + Google Adwords + Website = $$$ ! Is this a magic formula? The Holy Grail of all Internet Moguls? There is a lot of talk going on in the online industry of how people are making thousands of dollars by adopting a ingenious combination of Affiliate System providers, Google [...]
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