29 Things every Online Entrepreneur should explore


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In this post I will try and cover different areas that one should be aware of, if they are going to be setting up their online venture. It is not necessary that you know every topic in depth – but basic knowledge on them would be a big plus. It will help you in getting a broader perspective of what is going on online and should you need to explore a specific area, you will be able to connect with it in your mind and then learn more about it.

Each of these also represents an opportunity for you to become an expert in and make money online. It would be foolish on my part to say that I have covered everything, but hopefully I have not been short sighted and left out something significant. I request readers to add in stuff that I may have missed out.

Again, you do not need to master all of them, but you should basically understand what they are about, in case you ever need to connect to them, in your online endeavor. In the long run, as you go about reading stuff online, you will gradually begin to absorb and understand more and more about these areas. This is only natural, as whatever online business you currently run or plan to start, will require some knowledge in these areas. If you do not have the time to go into depth, you can learn the basics and then hire a professional consultant, individual or company to carry out and execute your goals. I would urge you to try and absorb as much as you can in each topic – as this will only broaden your horizons and give you a better overall perspective of what is happening.

Here is the list -

  • Web Hosting and basics of setting up a Website using an FTP software like WsFTP or Filezilla
  • Blogging – what it is… how to setup your own self hosted Blog, and how to use remotely hosted blog systems (like blogspot). What is PayPerPost and ReviewMe etc. (Blogging itself is a huge area, and if you decide to jump in and start making money by Blogging I recommend Yaro Starak’s free report and this very good tutorial blog to start with)
  • Web development – HTML basics, Setting up PHP scripts and MySQL databases (no programming required, but if you have a bit of inteerst – just learn a little bit of HTML
  • Basic fundamentals of Graphic Design – how to use Paint Shop and/or Photoshop (just the basics). What is jpg,gif,png, gif animation?
  • Online Advertising – various metrics and means to measure ads and site traffic – what is CPM, CPC, CTR, CPA etc. What is site analytics and how to setup a basic free site counter or Google Analytics system.
  • RSS (Really Simple Syndicate) – what it is and why it matters. What is a Feed? and why you should use Feedburner.
  • SEM (Search Engine Marketing) – What is SEM, SEO, PPC, SERP, SMM, etc.
  • Backlinking and why it matters so much?
  • Email – How to write effective email and how to setup an autopilot “autoresponder system” like aweber or getresponse to send a regular fixed stream of email messages to your community of users / subscribers. How can one use email to get sales?
  • What is Affiliate Marketing – and how you can make money of it?
  • How you can make money selling other third party merchant products or How you can build an Affiliate Army to sell your own products?
  • What is an Affiliate Network – Clickbank, CJ, AuctionAds, etc.
  • Setting up and ecommerce Payment Gateway to accept emoney and credit card payments… Paypal, 2CheckOut, Authorize.net etc
  • Websites and Web services that will pay you for your time, effort and work. For example Auto-surf systems, Survey sites etc.
  • What are Project Bidding Websites and how you can make money providing services on them.
  • What is BlackHat, WhiteHat, GreyHat and BlueHat
  • What is Private Label Rights (PLR)
  • What is Article Writing and how you can use it to get traffic
  • What is Social Media (Web2.0). Who are the major players and what models exist in this ecosystem? Which are the predominant models?
  • Selling Information Products, ebooks etc. vs Selling hard goods
  • Making money on Ebay and Auction Sites
  • Making money with content and community websites using free / low cost ready to go scripts.
  • Making money with Video (spreading your video on video sharing sites that will pay you)
  • How to write effective messages – emails, web content, sales pitch, headlines, advertisements or just about anything.
  • What is Google Adsense and Adwords and why it matters so much. What are the other Advertising Networks and how they differ from Google.
  • Mobile (content) Industry Basics. What is mobile content, games, Value Added Services, WAP browsing, SMS, etc. and why you should be ready.
  • How you can use online virtual worlds to make money, like Second Life
  • For graphic designers… create 3D models and sell them online on sites like 3Dcafe, create Website templates and sell them on Template Monster, create clip-art and sell them online, make money of your photographs on photo stock sites like Shutterstock, Overstock, Gettys Images etc.
  • For coders… explore the popular Open Source scripts that are beign used heavily worldwide. Example – Community based scripts like Drupal, Joomla etc. Become a master in these and offer your customization services or build “mods” and sell them. Designers can create custom graphic templates and showcase and sell them. Explore to devleop various WordPress Blogging Themes, Pligg themes, Drupal themes, Video Share themes etc. Basically any popular free open source script with a large community of users and developers.

I do not claim that this is the entire list, and I am certain there is a lot more. Please add in your contribution by posting a comment. Thanks!









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