One of the important things you should do with any venture is send out at least 6 to 12 press releases every year. Sending out a press release once every 2 motnhs is really the minimum you should look to target. Even if your target audience is small, a well written press release and any [...]
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Do Public Relations people need to re-strategize and work in Social Media tactics alongside their standard Press Release tactics? Are power-bloggers taking away significant mind-share from traditional news media sites? Are bloggers slowly replacing media sites… hence forcing PR people to include them as part of their online PR plans? Here Steve Rubel, Edelman Public [...]
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