What is CPM, CPC, CPA and CTR ?
Posted on February 13th, 2007 by Vishal
CPM
CPM means Cost Per Thousand. (M is the Roman numeral for thousand – and so Cost Per Thousand).
This is the amount you will pay the ad-network or website publisher to show your ad a thousand times on their website or across their ad-network.
Whether your ad is shown only once to each visitor (Unique Impressions) […]
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